Urbanimas
14 July 2021
Visual Maps. TERRA
7 January 2022

TERRA. La Huerta de Alicante

Terra

Commissioned for the Terra Project by Arquitectura sin Fronteras España. The project is set in the Huerta de Alicante, and the commission involved designing a character that serves both as a personification of this territory and as the project's logo.

The design aims for simple lines and shapes to facilitate its use as a logo and its adaptation to different colors. Additionally, the character's hair is used to represent distinctive elements of the territory, and a library of expressions is created. This way, the character is used on the website as a constant element providing information about the project and the territory, as if the Huerta itself were speaking to us.

Link to the project website.