Memetism is a game, or rather, a playable artistic movement. The people who take part in the game become renowned artists capable of creating masterpieces based on the principles of memetism. Its goal is to make the fundamentals of graphic creation accessible through play. To achieve this, it uses abstraction as a tool to propose a path of free, playful exploration beyond figuration. Additionally, it draws on the potential of Richard Dawkins' meme theory to generate a formal system of game rules.
The memetic code of a work allows for the creation of different mutations by following a set of simple instructions. Although it involves a series of steps to follow, the decisions regarding the relationship between elements allow for a great deal of compositional freedom. A high level of visual complexity can be achieved from a very simple memetic system.
Step 1: Draw circular shapes randomly.
Step 2: Cross the circles with straight lines.
Step 3: Use curves freely to create closed shapes.
Just like genes, different memetic pieces combine to create new organisms related to the previous ones.